We have removed all $1 per litre milk from our shelves across all our stores, in a bid to support the local dairy industry.
We are now stocking our own Farmer Friendly Milk range that will sell for $2.29 per two litres. We are working with New South Wales-based farmer-owned cooperative processors who are transparent about their farm gate price, so we can ensure a fair price is being paid to dairy farmers with this new range.
We believe milk is a beautiful, natural product and should be sold at a fair price that doesn’t see farmers selling their milk for less than the cost of production.
The retail price is reflective of the true cost of production, allowing us to return 95 per cent of the sale price back to the cooperative and onto the farmers who own it.
Farmer Friendly Milk is a higher-quality milk (than its $1 per litre counterpart) with a higher butter fat content of 3.6 per cent, so it’s creamier, because there isn’t the price pressure on the processor to extract as much of the butter fat to create margin in other dairy products.
The announcement this week comes after several months of planning to ensure that the best product at the best price – for all parties – was going on shelf.
We understand that people want good value on products that they use lots of every day. However, we believe most people don’t agree that it should be cheap at all costs, including the costs of lives and livelihoods of Aussie farmers.
We are charging $2.29 for two litres of milk. We still believe this represents great value for customers but not at the expense of farmers.
As a family-owned business we knew we wanted to make a difference where we do have control, and after seeing the uproar from farmers, advocates and the public on $1 per litre milk earlier this year, we were compelled to change our approach to milk.
The Farmer Friendly Milk is on shelves and available in the online store in two-litre bottles of full cream and lite options.
We will continue to stock a wide range of milks from a variety of suppliers large and small, and continue to work with these suppliers on transparency around pricing to ensure a fair go for the participating farmers.
To buy our Farmer Friendly Milk online, click here.