Harris Farm Markets crowned king of fruit and veg at Finder’s Supermarket Awards
Harris Farm Markets has received recognition at the 2023 Finder Customer Satisfaction Awards for its unwavering commitment to freshness.
Finder surveyed more than 30,000 Australian consumers to determine the nation’s top brands. Each category was scored across a range of metrics, including taste, freshness and value for money.
At this year’s awards, Harris Farm Markets won decisively in 3 supermarket categories, beating out competitors including Coles, Woolworths and Aldi.
Here are the categories where Harris Farm Markets came out on top.
Best Supermarket Deli
Harris Farm Markets earned the title of Best Supermarket Deli, boasting the highest scores for taste, product range and freshness.
An impressive 95% of respondents recommended Harris Farm Markets for its selection of cured meats, deli platters and cheeses.
When you consider the enormous range of cheeses available at Harris Farm Markets – over 500 at last count – it’s no surprise that it scored so highly in this category.
Indeed, it currently has the largest range of cheeses out of any Australian supermarket. That’s gouda make them proud!
Australia’s freshest vegetables
Harris Farm Markets was also the top-rated supermarket brand for fresh vegetables.
Customers gave Harris Farm's unfrozen vegetables top marks for their freshness, scoring it higher than any other supermarket brand.
Harris Farm’s unmatched freshness score reflects its commitment towards daily deliveries, with vegetable produce purchased directly from the markets as early as 2am.
Its fresh vegetables received an overall recommendation rating of 92%.
Best fruit in show
Along with vegetables, Harris Farm was the highest-rated supermarket brand for fresh fruit.
Harris Farm’s fruit outscored its competitors for taste, product range and freshness. Its value for money was also highly rated by customers.
An overwhelming 95% of respondents conveyed their strong endorsement of Harris Farm as the go-to destination for premium fresh fruit.
“Highly Commended” Winner
In addition to the trio of wins above, Harris Farm Markets received a “Highly Commended” award for its baked goods.
It came a close second place in the best bakery category with customers awarding it high scores across all key metrics. An overwhelming 94% of respondents said they would recommend the brand’s bakery to others.
Harris Farm Markets Customer Satisfaction results:
- Supermarket - Fresh Fruit
- Supermarket - Fresh Vegetables
Supermarket - Deli
These prestigious wins cement Harris Farm Markets’ reputation as one of Australia’s best supermarkets. The brand's unwavering commitment to quality, variety and freshness has clearly resonated with Aussie shoppers.
Harris Farm Markets attributed its wins to a range of new innovations as well as its close relationship with suppliers.
Being voted as the top supermarket for fresh fruit and vegetables as voted by Finder, shows our day-in, day-out commitment to deliver unwavering commitment to freshness that resonates with customers.
About the Finder Customer Satisfaction Awards
The Finder Customer Satisfaction Awards are designed to empower Australian consumers in making informed purchasing decisions by recognising the nation's top brands, as chosen by real Australians.
In collaboration with research partner Dynata, Finder surveyed over 30,000 Australians to determine the best supermarket brands across 11 commonly purchased household products. You can find out more about the awards here.
About the author – Chris Jager
Chris Jager is the senior shopping editor at Finder, specialising in consumer technology and online shopping. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading publications, including PC World, Australian Gamepro, Good Gear Guide.