Hort Connection 2026

Retail Supplier Forum — Harris Farm Markets · Hort Connections 2026
G'day. First time ever. Hort Connections 2026 · Adelaide
pull up a stool —

RetailSupplierForum.

Sit down with the Harris Farm Fresh Buying team. One hour. No middlemen, no marketing gloss — just the people who decide what goes on shelf, having a yarn with the people who grow it.

See the full hour →
G'day, growers

We've never quite opened the door like this before. And we reckon it's about time.

Harris Farm's been buying direct from Aussie growers since 1971. Family-owned. Thirty-three-plus stores across NSW, QLD and ACT. Built on knowing where our fruit and veg comes from — and the growers who get it there.

This is the first time we've sat down properly with Fresh F&V growers like this — to talk through how we actually buy, what we look for in a supply partner, and what a long-term relationship at Harris Farm looks like day to day. No spin. No marketing gloss.

Whether you've been on our books for years or never had a yarn with our team, you're invited. Come with your questions. We'll bring the answers (and the kettle's on).

Who you'll hear from

The Harris Farm team

01 Presenting Luke Harris Co-CEO · Harris Farm Markets

Luke brings the Harris Farm story — fifty-plus years of buying direct, a family that built its name on knowing every grower by name, and a clear view of where the business is heading next. Luke being in the room says one thing: we're not a buying team running a recruitment exercise. We're a family business that wants to grow with the right growers for the long haul.

02 Presenting Carlo Ceravolo Head of Fresh · Harris Farm Markets

Carlo leads our Fresh Buying team — the crew sourcing Fresh F&V direct from Aussie growers every single day, rain or shine. He'll walk you through how we actually buy, what earns a long-term supply spot at Harris Farm, and what a grower partnership looks like day to day. Straight up. No nonsense.

The whole Fresh Buying team will be in the room — the buyers who work with growers across every Fresh F&V category, day in, day out.

Run of play

What the hour looks like

Act 1 Who we are 10.00 – 10.25am
10.00am
The Harris Farm story 1971 to today, in our own words. Family-run, quality-obsessed, not corporate.
10.13am
Where we're heading Growth, new categories, and why there's a seat at the table for the right growers.
Act 2 What it's like to supply us 10.25 – 10.55am
10.25am
How we buy — and why it's different Straight from the buying team. Real examples, no script.
10.40am
Real growers, real stories Two Harris Farm suppliers on the record — what it's actually like.
Act 3 Your turn 10.55 – 11.00am
10.55am
Open Q&A Bring your questions. The whole panel's in the room.
11.00am
Meet the buyers Names, faces, and a proper chat outside. This is the moment.
What you'll leave with

Leave knowing exactly where you stand.

01 What earns a long-term spot on our books

Straight from the buying team — the quality signals, supply consistency and behaviours that earn a long-term relationship at Harris Farm. No guesswork.

02 How buying & quality calls actually get made

The process, the people, the criteria behind every buying decision — and where the calls get made. We'll show you, no smoke and mirrors.

03 What a Harris Farm grower partnership actually feels like

Hear from growers already on our books — honest accounts of how those partnerships were built, how they work day to day, and what's in it for both sides.

come with your questions —

Pull up a chair.
The kettle's on.

One hour with the Harris Farm Fresh Buying team. No pitch. No marketing gloss. Just an honest yarn about what it takes to grow together — and what a long-term partnership at Harris Farm actually looks like.

Thursday 4 June  ·  10.00am  ·  Green Stage  ·  Adelaide Convention Centre
for the greater goodness.
Better for you. Better for farmers. Better for the environment.
✅  Calendar invite downloaded — see you at Hort Connections!
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