Dave's Market Update
In Veg
“Vegetables are largely unchanged from last week. Prepack corn however has flooded the market and is on a very keen special in all stores. Lebanese cucumbers and the baby cukes also continue to be really cheap and really good.
For the fourth week in a row, we are seeing Truss tomatoes particularly and snacking tomatoes really cheap. Every HFM store will have of the snacking tomatoes at an absolute bargain price.
We are able to continue to have a very cheap but absolutely superb quality potato on special in every store as well. So, plenty of options to feed the family well and not break the bank.”
- David Harris
In Fruit
"In berries, we are seeing blackberries which becomes a more significant in the berry category. Every year, they really drop in price and increase in volume and will challenge the other berries for sales numbers this week.
Mangoes continue from the Katherine area and are now eating really well. We have an excellent well priced line of large top-quality rockmelons in all our stores.
Peaches and nectarines are both eating well now, however, are remaining stubbornly expensive. The very good news is that cherries (mostly from South Australia) are now coming on. Not cheap, at all but the price has eased by 25% and they will be a weekend special in HFM stores this Saturday and Sunday.
As well, we hope to have in imperfect apricot as a weekend special. I walked into one of our stores today and they are starting to have that summer smell about them.”
- David Harris
Pick of the Week - Blackberries
“My pick this week is blackberries.
Just ten years ago, we only had the traditional wild varieties, and the season was four or five short weeks, from late January to early March. Then we started to extend the season… forward to today, and we have fabulous, sweet, juicy, plump varieties available for nearly twelve months of the year!
Blackberries are now account for around 25% of our berry category! Many of the commercial farms now have thornless varieties, which makes the harvest far less problematic. They become more popular every year, and sales will soon equal strawberry sales! They are really plentiful this week, so make sure to look for a bargain at your local HFM store."
- David Harris
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