2 million kilos of Imperfect Picks saved
In less than 12 months, you've helped us rescue two million kilograms of imperfect looking, but perfectly delicious, fruit and vegetables through your love of our Imperfect Picks range. That is about 50 semi-trailer loads full of food that wouldn’t have typically made it onto our shelves or into your kitchens. Even though we relaxed our standards to allow this produce to be sold in our stores across New South Wales, we never compromised our commitment to delivering taste and freshness.
Imperfect Picks was launched in September 2014 in an effort to address the staggering statistic that 25% of fruit & veg grown in Australia never leaves the farm gate and is disposed of, ploughed back into the ground or used as animal feed, just because it isn’t “perfect looking”. We love that you our customers have got on board and participated in their undoubted success as together we have:
- Raised awareness about the sometimes overly harsh standards of visual perfection “required” by major Aussie supermarkets and even by all of us
- Helped reduce food waste and assisted Aussie farmers, who would not normally be able to sell these products at all
So we are celebrating this fact by sharing the love back to our loyal Friends of the Farm by chopping 5% off all vegies until the end of 2016.
Save 5% Off Vegies Now:
- INSTORE: By scanning your Friend of the Farm barcode (sent on email every Tuesday)
- ONLINE: Use promo code VEGIES in the discount section at checkout
- BECOME A FRIEND OF THE FARM: Register today. Simply enter your details in the fields to right and look out for your exclusive Friend of the Farm account details on email.
FOOD WASTE FACTS
- According to Horticulture Australia at least 277,700 tonnes of major fruit and vegetable lines, which represents around 25% of production, is wasted each year in Australia.
- Most waste is a result of the failure to meet strict retail quality specifications; this otherwise edible product is usually dumped, used for stock feed, or rotary hoed back into the soil.
- 93,000 tonnes, 31% of total production, of carrots per year are wasted. This equates to a value of $24million.
- 10% of carrots are culled post-harvest due to being damaged, while 23% are culled due to being ‘out of specification’.
- 10% of cauliflowers produced are rejected at harvest due to colour, maturity or size, while up to 30% is left in the field due to market supply and demand.
- 10% of beetroots produced are rejected due to being out of retail specification.