Introducing our new IMPERFECT PICKS range. These fruit and vegetables might not look perfect from the outside, but are as perfect as ever on the inside – and the benefits of these IMPERFECT PICKS means you can help Aussie farmers, the environment and your hip pocket.
Did you know that every time a farmer harvests their crops there is a large percentage (25% of production according to Horticulture Australia) that never leaves the farm gate simply because it’s a bit ugly, and does not meet the visual specifications of some consumers and supermarkets?
This fruit and veg still comes from the best farmers in Australia, but would have been left unsold and unloved for no reason other than a small blemish, a weird shape or a funny lump.
In order to create IMPERFECT PICKS, we have taken the big step of changing our specifications on a selected group of products. Our team will make their decisions based on the freshness of the product and how it tastes, not on how it looks.
This means that every time you buy an Imperfect Pick you will be helping us take more of the farmer’s crops, help to reduce food wastage, and help Aussie families save money. So why not help us start to make a change.
#IMPERFECTPICKS start the conversation today.